716 FANATICS

716 Fanatics is a Buffalo-based apparel brand dedicated to celebrating the energy, loyalty, and identity of Western New York sports. Built for fans of the Bills, Sabres, Bandits, and beyond, the brand creates bold, custom designs that capture the spirit of game day and the pride of the 716.​The visual approach blends high-impact typography, dynamic player illustrations, and clean, modern layouts. Signature pieces—like the Josh Allen “Fire Series” crewneck—combine expressive graphics with striking color contrast, bringing movement and intensity to each design. The use of flame elements, layered type, and vibrant team colors reflects both the passion of the fanbase and the electric atmosphere of Buffalo sports culture.Across the website and product line, the design system emphasizes simplicity and strength: black-and-white photography paired with sharp accent colors, oversized headlines, and minimal UI elements that keep the focus on the product. New designs are released regularly, ensuring fans always have fresh ways to represent their teams.

716 Fanatics isn’t just apparel—it’s a visual expression of Western New York pride.